5 SaaS Trends That Will Dominate 2025

The SaaS landscape is changing faster than ever. As we settle into 2025, the old playbooks are breaking. Here are the 5 trends every founder and buyer needs to know.

1. The Rise of "Agentic" Software

Software is no longer just a tool; it's a worker. Tools like Devin (coding) and Harvey (legal) don't just help you work; they do the work. Expect to see "AI Agents" as a core feature in every major SaaS tool this year.

2. Death of "Per-Seat" Pricing

With AI doing the work of 10 people, charging by the seat makes less sense. We are seeing a massive shift toward usage-based or outcome-based pricing. You pay for the work done, not the number of humans logging in.

3. Vertical SaaS is King

Generic CRMs are out. Specialized CRMs for "Solar Panel Installers" or "Dental Practices" are in. The riches are in the niches.

4. The "Unbundling" of Excel

We used to run everything in spreadsheets. Now, every specific workflow in a spreadsheet is becoming a standalone SaaS product. But beware of "Subscribtion Fatigue" - the rebundling is already starting (c.f. ClickUp, Rippling).

5. Community-Led Growth

Ads are too expensive. The best software companies in 2025 are built on strong communities (Discord, Slack, Circle). Trust is the new currency.